ATRIUM HEALTH WOMEN'S
2023 Maternity campaign

We decided it was time to show the world that Atrium Health Wake Forest Baptist is the top dog when it comes to maternity care in the region. We ain't just makin' any claims; we're backin' it up with a whole campaign that spills the beans on what love really looks like in a mother’s heart. You see, the journey into motherhood is sacred, it's like a timeless ritual, and we wanted to capture that pure emotion—that fierce love that blooms even before the little ones take their first breath. We gathered some of the most talented folks—photographers, storytellers, the whole nine yards—to showcase the bond between mothers and their babies. We explored the laughs, the tears, and yes, the joys and fears that come with bringing a new life into this world. By highlighting the exceptional care at Atrium, we ain't just talkin' about services—we're talkin' about a community that supports you when you're about to embark on this incredible journey. No doubt about it, mama's love and quality care go hand in hand here. We got the best laid out, and that’s what we wanted to show, loud and clear.

COMPANY
Atrium Health

ROLE
Creative Director

PROJECT TYPE
Full-scale campaign with exterior and interior signage with an extensive social media presence

YEAR
2023

TEAM
Bada Bing Design Company

This ain't just any campaign; it's a masterpiece, showcasing all kinds of women and their journeys to motherhood, you know? We got the fierce mamas-to-be, the seasoned pros, and everything in between. We took it to the streets, hitting social media hard, making sure every lady sees herself reflected in our message. Plus, we threw in some out-of-home pieces, just to keep it classy. It’s about celebrating the real deal, every stage of becoming a mother, 'cause every story's worth telling, right? We did it with heart, and trust me, it shows.