ATRIUM HEALTH FLOYD WOMEN'S
2023 CANCER CAMPAIGN

We got this cancer awareness campaign rollin’ like a well-oiled machine, you know what I mean? Down in the southeast, folks are talkin’ about how Atrium Health Floyd is risin’ up in the ranks, like a underdog in a good fella movie, showin’ the world just how incredible their healthcare really is. We poured our hearts into this, spreadin’ the word to let everybody know. It’s about gettin’ the people on board, lettin’ ‘em know that when it comes to takin’ care of their health, they ain’t gotta look far. We’re talkin’ about treatments, support, and a team of doctors that would make even the toughest of tough guys feel like they’re in good hands. So we hit the streets, the community centers, everywhere we could. We got the message out there loud and clear: if you want the best care, you come to Atrium Health Floyd. Just like family, we watch out for each other, and that’s how we do it—like a true crew united for a cause. And believe me, the buzz is buildin’—you don’t wanna miss this one, trust me on that.

COMPANY
Atrium Health

ROLE
Creative Director

PROJECT TYPE
Full-scale campaign with exterior and interior signage with an extensive social media presence

YEAR
2023

TEAM
Bada Bing Design Company

A key part of this design was to create a feeling of hope and the idea that you can go back to your own life and not worry so much. You want to be able to open your eyes in the morning and feel like you can make it happen, no matter what. It was important to show that feeling of knowing in this campaign.